To highlight the best of your business's reputation and image, we added a new type of template. With 94% of small businesses using social media as a marketing tool, we found a way to display social posts in-store as well as online. Besides your own pictures, you can add in customer photos from Instagram and reviews from Yelp. It's a quick and easy solution create a testimonials, give recommendations, and build trust with your clientele.
Using the Template
1. Find the templates in the Discover tab.
2. Choose between Yelp, Instagram, Twitter, and Facebook.
3. Swap the profile picture, main photo, caption and hashtags with your own.
Social Media Posts
One way to encourage customers to share your business is to feature them when they do. Whether it's displaying your own photos or featuring a customers', social media is a powerful way to connect with your clientele, give updates, and take control of your business' brand and image.
As Gen Z enters the workforce, their buying power has increased to $44 billion, outpacing Millenials by $3 billion. Contrary to popular beliefs, 98% of Gen Zers still shop in-store. They prefer independent brands over large retailers, value quality over price, demand highly personalized interactions, and want to be engaged with the brand across all channels.
When it comes to these channels, millennials spend an average of 6-7 hours per week on social media while 44% of Gen Z check their social media hourly. In order to reach them, small businesses will need to be active on social channels and use signage that draws their attention.
5-Star Reviews & User-Generated Content
"We live in a world where your online reputation can be your strongest asset or your biggest liability."
A study by the Harvard Business Review found that every one star increase in a Yelp rating meant a 5-9% increase in revenue. With reviews directly correlated to profit, it's more important than ever for businesses to manage their online reputation.
Here are a few reputation statistics that every business owner needs to know:
- 90% of customers read reviews before visiting a business.
- Reviews are shown to impact over two-thirds of purchasing decisions.
- 74% of customers trust a business more after reading positive reviews
- 7 out of 10 customers will happily leave a review if you asked them to.
When customers post photos and 5-star reviews, you can create a glowing testimonial using these templates. Featuring their content (whether in-store or online) builds trust and loyalty, provides an incentive to share positive experiences, and encourages more endorsements for your business.
To try the new templates for yourself, install Promota for free on the App Store.