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Case Study: Chromecast Digital Signage with Green Bakery & Cafe

Updated: Mar 27, 2019

Green Bakery & Cafe is a family-run business located at the heart of Silicon Valley, and has been well-loved by the local community for many years. They recently revamped under new management with a fresh interior design and menu to promote. To call attention to their featured menu items, Green Bakery took advantage of Promota.

Using the Promota app for digital signage, they quickly made slideshows of signboards that showcased their specials, then casted them onto digital displays with Google Chromecast. Promota was used to enhance customer experience by emphasizing in-store promotions in a way that aligned with the owners' overall design and creative vision.

Green Bakery Cafe using digital displays

Green Bakery's team was looking for a way to advertise specials, as well as put their spare and empty monitors to use. They already had some experience with digital signage; their menus were loaded onto USB sticks displayed across seven screens. In order to change the menu, they needed to unplug the USB and make edits on a computer. But for displays that were linked to the Promota app, they could quickly make changes on their phones in real-time.

Types of digital signage: promotions and menus

"Promota was easy to use and more effective than I thought. Now, I spend less time to edit the images and found an easier way to display them faster. There are tons of templates to choose from and match with different types of businesses."

Digital signage for store interior

Green Bakery boasts a diverse menu of quality ingredients to cater to a diverse range of customers, serving everyone from K-12 students getting out of school to older crowds and high-end clientele. Using slideshows, Green Bakery calls attention to a range of offerings that cater to each demographic: from Light Bulk Milk Tea for the students, to Mango Papaya Salad for the older crowd, to 'Buy 3 Get 1 Free' Vietnamese sandwiches (Bahn mi) for families.

Show promotions on a display

"I would definitely recommend Promota to friends, because the features are very convenient, flexible and effective."

Promota warmly welcomes Green Bakery & Cafe to its community of users and independent business owners.

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