Nothing attracts new customers like a good promotion, but it can hard to come up content that's compelling, creative, and cost-effective for small business owners. Here are some strategies from local businesses and Promota partners that hit all three marks. 1. Make a Limited Time Special Seasonal items are ideal for building hype and creating demand. No doubt you've heard — maybe even said — the phrases "Limited Time Only" and "While Supplies Last." Used strategically, they c

How much do you spend on promotions, advertising, and marketing? This is a tough question for a businesses of any size. Of course all companies want the biggest bang for their buck, but it's even trickier for small businesses that have limited resources. Small business owners want to bring in customers and generate sales, but often can't afford to invest much in case a strategy doesn't work. Enter digital signage. No matter what industry you're in, advertising displays can ge

Would your promotion would get a better response if you launched it at a different time or day? Fivestars examined this question by studying over 7 million promotions. With these findings, you can decide what experiments to run with your own business. When's the best day of the week? According to the study, Monday and Tuesdays are when customers claim the most promotions. It drops bit by bit every day after that, and reaches the lowest levels on Saturdays and Sundays. The rea

At Promota, our goal is to help small business owners attract more customers, save time on design work, and launch promotions from their phone. From designing graphics to attracting clients, we strive to offer a smooth integration between your in-store and online presence. With a simple and free app, you can create your own digital signage, cast it to multiple displays at once, make social media graphics, improve your customer relations, and stream promotions on an iPad. Here

You can now be post digital signs directly to Facebook, Instagram, and Twitter. With our new social sharing feature, we're making it easier for businesses to create social media content, relay their promotions to customers, and post more frequently. We're also opening the door to web- and home-based businesses who rely solely on online activities for promotion. Changes to Signboard Options To make room for the Share button, we changed up the Digital Sign interface options. Sh